From Medium

Stop Asking People for Free Work

I get approached a lot by people who want me to help them do something, but they don’t see why they should pay for it—and I’m not alone.

I can’t tell you the number of times while pitching work and applying for jobs that I’ve been asked to create a marketing plan, or to write a piece of thought leadership, or to conduct a comprehensive edit of existing materials, for free. Not only is this exactly the kind of work I charge clients for, but if I agree to do it, I’m also taking time away from that paying client work. If I had agreed to write this marketing plan, it would have taken about four hours of my time; they would have wound up with a functional marketing plan, and I would have wound up four hours of billable time in the hole.

Want to learn how you can do better? See the full piece on Medium.

From Medium

Your Cheap Overseas Social Media Team Is Awfully Expensive

There are a lot of ways to be bad at social media, but I was recently exposed to one of the worst examples I’ve seen:

After a brief illness that I wrote about here, my cat Simon (pictured above) died in bed with my husband and me this Monday morning. It sucked. It really, really sucked. But what sucked even more was looking at my phone that afternoon and seeing that, in response to my Instagram post about saying goodbye to Simon, the Philadelphia Injury Lawyers left this comment:

The saga continues on Medium.